Selected work - Jon Luangviseth

Always experimenting to find better answers.

I'm Jon, a Senior Designer who makes complicated things simple.

I've worked with startups, scale-ups, and global brands across technology, fintech, entertainment and commercial sectors. Designing digital products, brands, campaigns and large-scale experiences.

0 to 1

I've done it, not just designed for it

Design systems

Built once, used everywhere

Brand identity

Before the interface, not after

AI workflows

Cutting production time, not craft

Prototypes

Clickable, not just pretty

Pitch decks

The story that gets a round funded

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GymBuddy · Social Fitness App

Taking a fitness app from zero to 30,000 users

BrandingMobile AppUX/UIWebMarketing
The ChallengeGymBuddy needed to turn an idea into a credible, investable product.
The Outcome30,000+ users, major gym partnerships, and three successful funding rounds.
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GymBuddyGymBuddyGymBuddy
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Kiijo · Lifestyle & Fitness Brand

From ambition to a fitness brand people trust

BrandingE-CommerceUX/UIWebMarketing
The ChallengeCreating an identity that matched the ambition of the business.
The OutcomeA visual identity and Shopify store that positioned Kiijo as a credible, modern fitness lifestyle brand.
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KiijoKiijoKiijoKiijo
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DML · Digital Marketing Agency

Turning DML's expertise into enquiries, not just visits

BrandingUX/UIWeb
The ChallengeGiving DML a digital presence that matched its expertise.
The OutcomeA faster, clearer digital presence that turns DML’s expertise into enquiries.
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DMLDMLDMLDML
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Conteka · Innovative Workspace Branding

Scaling a brand from the UK into Europe

BrandingPrintMarketing
The ChallengeBuilding a brand to support international growth.
The OutcomeA striking, cohesive brand system that has supported their expansion into Europe.
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ContekaContekaContekaConteka
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Akova · Full-Stack Developer Identity

A personal brand nominated for design awards

BrandingUX/UIWeb
The ChallengeTurning technical expertise into a distinctive personal brand.
The OutcomeA distinct identity for a developer-focused brand across product and web.
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AkovaAkovaAkova
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Lift & Leaf · Plant-Based Energy Drink

Pitching an energy drink brand that's investment-ready

BrandingMarketingPitch Deck
The ChallengeBridging the gap between energy drinks and wellness.
The OutcomeA brand and investor-ready pitch that gave the product a clear commercial proposition.
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Lift & LeafLift & LeafLift & Leaf
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Derby CC · Local Governance Hub

Weaving a city's identity into its own civic offices

Workspace BrandingPrint
The ChallengeCreating a workspace that reflected Derby's identity.
The OutcomeA workspace identity, including a multi-storey wall mural, that subtly embeds Derby's character into the environment.
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Derby CCDerby CCDerby CCDerby CC
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Sainsbury's · Big 3 Supermarket Chain

A nationwide Shrek campaign installed in a single evening

Workspace BrandingPrint
The ChallengeMaking a major film launch impossible to miss in-store.
The OutcomeA high-impact nationwide campaign delivered at scale, leading to further collaborations with Paramount.
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Sainsbury'sSainsbury'sSainsbury's
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Network Rail · Britain's rail infrastructure

A design system so clear, it named the buildings

Workspace BrandingPrint
The ChallengeGiving a mega workspace a clear visual identity.
The OutcomeAn environment-wide identity system rolled out across the workspace.
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Network RailNetwork RailNetwork RailNetwork Rail
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Trävo · Nordic Furniture Brand

Showing off furniture before a single piece was built

BrandingMarketingPrint
The ChallengeBalancing craftsmanship, sustainability and commercial appeal.
The OutcomeA distinctive brand that established Trävo's position in the Nordic furniture market.
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TrävoTrävoTrävoTrävo
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General Motors · Automotive Giants

A workspace built around culture and inclusion

Workspace BrandingPrint
The ChallengeBringing GM's culture and inclusion values into the workplace.
The OutcomeA high-impact installation that transformed the space and brought the Parisian theme to life.
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GMGMGMGM
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